"We mapped my transferable skills and rebuilt my resume around outcomes, not job titles."
The starting point
Five years into agency life, Priya knew she wanted out — but the only roles she was getting calls for were more of the same.
What we worked on
- A skills translation exercise: agency PM to product marketing.
- Resume rebuilt around outcomes (campaigns shipped, revenue moved).
- A 6-week applied learning sprint in product analytics.
The outcome
Four months in, she landed a Product Marketing Manager role at a Series B SaaS company — with a 32% pay bump.